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Working the Crowd - Social media marketing for business Second edition by Eileen Brown

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2 THE NEW WAY OF COMMUNICATING

Social media is not something that will burst like the South Sea bubble or the dotcom bubble. This is not something that will pass you or your company by. Social computing has far reaching effects that will permeate every business, reaching all job roles. It is worldwide and pervasive. So what are you doing about it?

Everyone seems to be talking about push-pull marketing, with tools and sites offering get-rich-quick schemes and easy ways to increase your followers. Why has there been so much exposure for this new way of communication? To consider this, we need to look at the key drivers for us to connect with others online.

We need to connect – with another entity across the town, the country, the world. Our ...

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