Work with Me

Roadmap for buy-in Summarising the journey

We began this book with a simple question: how do you get people to buy into your ideas and initiatives — to work with you?

In Part I, we explored how you Get Ready for buy-in. After all, you wouldn't get onto an aeroplane to go skydiving without first checking your parachute, right?

The process of buy-in requires that you do ample preparation before you get going:

• SHIFT: Understand and choose the real power of buy-in (chapter 1).
• MINDSET: Prep your mindset to become a champion of buy-in (chapter 2).
• CONVICTION: Create conviction; step into the role of catalyst (chapter 3).
• WHO: Identify the social landscape and choose your who's (chapter 4).
• TIMING: Read the play; assess the prevailing conditions and adjust your approach (chapter 5).
• YOU: Think carefully about what you're projecting to your audience (chapter 6).

With these foundations in place, in Part II we moved from Get Ready to Go.

You learned to engage your target audience across the three dimensions of the 3M model:

• MOOD: Make your target audience feel like saying yes (chapter 7).
• MIND: Give them a reason to say yes, but go slow to go fast (chapter 8).
• MOVEMENT: Talk action and accountability to ensure agreement turns into action (chapter 9).

Treat this book as your personal GPS. Use it to help you decide the route you want to take, but also come back to it when you ...