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Commentary by Ben Locwin

Ben Locwin is CEO of a healthcare consulting organization. He has held executive roles for top pharmaceutical companies and developed human performance models for a variety of organizations.

 

Dr. Jonas seems to be the personification of “the old guard,” where cemented mindsets don’t allow innovation to match what the external environment is looking for—that is, a more personalized patient experience. I have had to field so many questions and conversations, and teach so many programs on patient-centricity over the past year, it almost seems like the patient was never even part of the primary care equation in the past. This is nonsense, of course, but with so many technological modalities pushing for personalization ...

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