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About the Author

Alexandra Samuel, PhD, is Vice President of Social Media for Vision Critical, a global market research technology provider. She has helped Vision Critical undertake the largest-ever study of social media users, gathering more than 80,000 responses, and advises its Fortune 1000 clients on how to harness social media as part of their own customer intelligence.

A social media strategist, speaker, and writer, she is the social media blogger for Harvard Business Review, and her writing on tech issues has appeared in publications like the Wall Street Journal, Atlantic.com, Oprah.com, and Macworld. Follow her on Twitter @awsamuel or at www.alexandrasamuel.com.

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