Chapter 18. How to Best Present Your Work
It doesn’t matter if the design you’ve created can’t possibly be bettered. If you don’t present it to your client in a way that captivates the imagination, you have increased the chance that your client will just say no.
Contrary to what many believe, good design doesn’t sell itself. You need to show your client you studied and understood the client’s problem, then communicate your solution in an appropriate manner.
There’s some important advice I want to share about best practice in design presentation, advice you can immediately use in your own client projects.
Listen and build rapport
Eric Karjaluoto of smashLAB (who shared advice in chapter 12) trained as an artist, not as a designer. Part of that ...
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