Chapter 15. Handling the Client Approach
If you let it happen, potential clients can waste a lot of your time before you realize it’s better to say “no” to their job. But there are ways to filter inquiries that save you and your prospects a great deal of wasted energy, which allows you to focus on clients who are a better fit, and which allows those unsuitable prospects to get on with finding a more appropriate designer.
The client questionnaire
A questionnaire is essential. It should be the first thing on your mind when an approach is made because its completion will give you a detailed understanding of your potential client’s specific design needs.
Questions to ask
Here are some items I like to include.
How does your company make a profit, ...
Get Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
