Chapter 1. Essential Traits
There are a number of characteristics that all good design business owners share, and it’s important to remind ourselves of them from time to time.
Be curious
One of humanity’s greatest strengths is the desire to question. How does that work? Where did it come from? Why does it work that way? When was it invented? By questioning everything, we keep our minds active. Think of it as training—our minds are like muscles, and the more active they are, the stronger they become. The stronger they are, the greater the advantage you’ll have over other design business owners.
You and I were once the best in the world at asking questions—when we were kids. But we got older, we learned to mind our own business, and we lost a lot ...
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