Glossary

I have always had trouble finding a good dictionary of digital marketing terms. Here’s my attempt to rectify that by citing the words I have used throughout this book. Want more? I’ll continue to add to this list on my site at http://zenfires.com/wordpress-seo-success.

API Application Programming Interface, or the means for connecting different technology components.

augmented reality The “added digital layer” of data or image to otherwise normal human perception; as with Google Glasses.

authorship In search engine personal accounts, such as your Google+ account, you can flesh out your whole profile, add your photo, bio, and so on to sync with your website, assign yourself as the author of your site blog posts, and appear this way in ...

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