9. Going Mobile and Local

Chapter objectives and questions:

• Mobile trends

• The WordPress editing app

• WordPress mobile sites

• Mobile SEO

• QR codes

• NFC and location-based search

• Daily deals apps and sites

Where’s the Web?

There’s no doubt that mobile use is here to stay—in fact it’s taking over desktop web use as we know it! Consider these stats (at the time of this writing):

• Half of the time spent online by American adults is on mobile, and mobile use is on the rise: http://www.liveintent.com/news/mobile-strategy/american-adults-spend-more-time-on-their-smartphones-than-ever-before/.

• 65% of overall time spent in social networks is on mobile: http://mashable.com/2013/10/24/content-consumption-desktop-mobile/.

• 55% of overall time ...

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