7. Analytics for WordPress
Chapter objectives and questions:
• Explanations of terminology
• Immediate, upfront measurements
• Approaches to the measurement plan
• SEO customization versus the “formula”
• Types of results to look for
• Social content and variety on the SERP
• Keywords and rank
• Traffic terms
• Identifying referrals and backlinks
• Best tools for analytics
• Additional analytics options
Note that there are many expensive but good search, social, digital, and email content communications and analytics platforms out there that can do a good job for you. These include platforms such as Omniture, Marketo, HubSpot, and others. The purpose of this chapter is not to instruct based on these. Rather, this chapter is devoted to WP Analytics, ...
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