Introduction
This book is for:
• Beginners (WordPress.com, new bloggers, copywriters in WordPress)
• WordPress and SEO familiars (web designers/developers, SEO copywriters, SEMs)
• Advanced SEO (SEOs new to WordPress, WordPress SEOs wanting to learn more)
Why a Book?
Okay, I have a confession. I read books on digital marketing. I like them. Prior to writing this book, I wrote the Instructor’s Manual for Tuten and Solomon’s Social Media Marketing textbook. I raise the point not to gloat but to address a common question: When people know my field and my outlook on books, they ask, “Why a book? The field changes too fast!” A good point, but the major thing I find missing in the digital marketing industry is strategic outlook. There are a lot of ...
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