Appendix B. Support and Education: Forums, Accreditations, Associations, Seminars, and Tech Resources
For more technical education, software such as HootSuite, HubSpot, and Google AdWords all offer a lot. I respect all three of these, and there would probably be some good things learned from their offerings. But be careful here, as it is definitely in the best interest of these suppliers to educate you on their technologies. How objective will such education be? If you want to be the expert on these technologies, by all means look into it. But to be an objective search marketer requires a broader learning approach. Don’t forget that you can do a lot of experimentation easily and cheaply; much of this book shows you how.
Digital marketers Google ...
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