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WordPress All-in-One For Dummies, 2nd Edition by Lisa Sabin-Wilson

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Chapter 2: Creating a Social Media Listening Hub

In This Chapter

arrow.png Understanding why you need to monitor your brand

arrow.png Finding out which monitoring tools are right for you

arrow.png Cleaning and aggregating your monitoring data

arrow.png Turning your WordPress Dashboard into a listening post

This chapter focuses on the importance of listening to social media, the free monitoring services available for you to use, and how to integrate these sources into your WordPress installation so that you can turn your run-of-the-mill WordPress installation into a social media listening hub.

A social media listening hub is a collection of information from several sources, including mentions of your blog, keywords, or topics that you write about, and even information about competitors. You can sign up for services that monitor these topics, such as Salesforce Marketing Cloud (www.salesforcemarketingcloud.com), Sysomos (www.sysomos.com), and hundreds of others. But most of these services cost money and give you another place to log in to — and you may not use this kind of service to its full capability. For a small business ...

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