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WordPress All-in-One For Dummies, 2nd Edition by Lisa Sabin-Wilson

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Chapter 1: Exposing Your Content

In This Chapter

arrow.png Making your content easy for readers to share

arrow.png Figuring out when to interact with readers

arrow.png Using Twitter through WordPress

arrow.png Connecting Facebook to your WordPress blog

After you launch your blog, getting your content in front of an interested audience is one of the most important strategic decisions you make, and this chapter focuses on how to get your content in front of potential new readers. The idea that people will eventually find any content you write is a pretty big falsehood. You might have the best rock band in the world, but if you don’t leave your garage and get your music in front of potential fans, you can’t ever sell out arenas.

By creating good content, making it easily shareable, and then participating within groups of interested people, you can establish expertise and build a community around your content. A community is much more powerful than a bunch of empty visitors — people in a community often become advocates and cheerleaders for your blog.

You want to gain readers, not random visitors. There’s a big difference ...

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