You have big plans for your blog, and your time is valuable. Hiring a professional to handle the back-end design and maintenance of your blog enables you to spend your time creating the content and building your readership on the front end.
Many bloggers who decide to go the custom route by hiring a design professional do it for another reason: They want the designs/themes of their blogs to be unique. Free themes are nice, but you run the risk that your blog will look like hundreds of other blogs out there.
A brand, a term often used in advertising and marketing, refers to the recognizable identity of a product — in this case, your blog. Having a unique brand or design for your site sets yours apart from the rest. If your blog has a custom look, people will associate that look with you. You can accomplish branding with a single logo or an entire layout and color scheme of your choosing.
Many consultants and design professionals put themselves up for hire. Who are these people? We get to that topic in just a second. First, you want to understand what services they offer, which can help you decide whether hiring a professional is the solution for you.
Here are some of the many services available: