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WordPress® All-in-One For Dummies® by Michael Torbert, Andrea Rennick, Kevin Palmer, Cory Miller, Lisa Sabin-Wilson

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Changing Your Header Graphic

Creating unique header graphics is one of the fastest ways to personalize a site and make it unique. The header graphic is typically the strongest graphic design element. Positioned at the top of your theme, a header graphic often includes a logo or other information about your site or business.

Here are some elements you might include in your header graphic:

  • Business name or logo: This sounds obvious, but the header graphic is the prime way to identify the site. If you don't have a logo, this can be as simple as stylizing your business name, but your brand identity needs to be prominent and polished in the header graphic.
  • Profile photos: If it's for a blog, or an independent professional's site, say for a real estate agent, you might want to include a studio-quality profile photo of the person to help your site guests know who they're dealing with and to add a touch of warmth.
  • Taglines, important slogans, and keywords: Use the header area to tell your site visitors something about your site or business.
  • Contact information: If you're doing a small business Web site, including phone and address information is vital.
  • Background images: Be creative with the header image behind all this information. Use a pattern or graphic that matches your brand colors and doesn't distract attention from the vital information you want to communicate.

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