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WordPress 3 Site Blueprints by Heather R. Wallace

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Chapter 5. Project 5: Building a Consumer Review Website

When it comes time for consumers to purchase a product or service, nothing holds quite as much power over their buying decision as the opinions of others. Advertisements and articles can be viewed as being biased, but shoppers consider consumer reviews to be impartial opinions that they can trust. Building a consumer review website makes it possible to earn a nice profit since your site will act as a conduit between shoppers and sellers.

Building a consumer review website will allow you to supply consumers with the information that they seek and then, once they've decided to make a purchase, your site can direct them to a source for the product or service. This process can ultimately allow ...

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