O'Reilly logo

WordPress 3 for Business Bloggers by Paul Thewlis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9. Analyzing your Blog Stats

How do you know if anyone's reading your blog? Is the time and effort you put in showing any results? These are some questions you should be able to answer. The whole point of blogging is to help your business, so you need to be sure you're reaching your target audience. In this chapter, we will look at statistics that are essential for measuring your success and the tools that can help you gather them. We'll cover:

  • The key performance indicators (KPIs) you should be monitoring
  • How to use WordPress.com Stats
  • An overview of Google Analytics
  • Using FeedBurner stats
  • Checking your Alexa rankings

Key performance indicators

As with any other aspect of business, measuring the performance of your blog is the key to understanding ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required