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WordPress 3 for Business Bloggers by Paul Thewlis

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Using social networks

In recent years, the social networking phenomenon has swept the Web. Sites such as Facebook, Twitter, and LinkedIn now have millions of users worldwide. Businesses have been hard at work figuring out how to leverage the power of social networks in their marketing activities. Social networks can be useful to you as a business blogger, but it will very much depend on your type of business and you need to know what you are getting into.

Social networks will probably be more useful to you if your business is quite personal in nature. For example, if you are a sole trader, consultant, or freelancer, your personal profile page on Facebook can be a useful place to help build your brand and find new prospects. If, however, you run ...

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