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WordPress 3 for Business Bloggers by Paul Thewlis

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Chapter 7. Supercharged Promotion

You can't rely solely on search engines to spread the word about your blog. In order to supercharge your promotion campaign, you need to get creative.

Promoting your blog and steadily growing your traffic volume is a long, hard job. In fact, it's never ending. A large part of your time should be spent on your promotional work. Indeed, you'll probably need to spend much more time on this than actually writing posts. The key to success is getting to know how the blogosphere works and learning about the tools, websites, and social networks that can help you along the way.

In this chapter, we will examine some of the options available to build up your promotional arsenal. It's by no means an exhaustive reference, but ...

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