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WordPress 3 for Business Bloggers by Paul Thewlis

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Using excerpts on the home page

Another way to cut down on duplicated content is to display just excerpts of the posts on your home page instead of showing them in full. Obviously, each post is displayed in full on its own single post page, so having them in full on the home page may be regarded as duplicate content by the search engines. In fact, it's not just the home page, as the posts slip down to pages 2, 3, 4, and so on; they are still displayed in full to the search engine spiders.

Using excerpts is not only a great SEO strategy; it is also becoming popular amongst bloggers in its own right. Some people prefer it as it makes the home page more concise and there is less vertical scrolling required to get an overview of all the posts. It makes ...

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