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WordPress 3 for Business Bloggers by Paul Thewlis

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Chapter 3. Designing your Blog

In this chapter, we'll look at one of the most important aspects of your blog—design. We'll begin by considering some of the principles of good blog design. We'll then move on to apply some of those design principles to our WPBizGuru case study, based on the strategic goals we outlined in the previous chapters. Even if your blog is already up and running, this chapter will allow you to critically evaluate its design and replace your current theme with a custom-designed one. This chapter includes:

  • The principles of blog design
  • How to implement your blog design using CSS and HTML
  • Setting up a local development environment
  • Building a theme for our case study blog

Blog design principles

Blogs tend to have a fairly simple, ...

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