We've seen that successful blogs need clearly defined strategic goals and these goals will often determine the type of blog that will work best.
WordPress is one of the most powerful blogging platforms available, and it makes possible a number of techniques and methods that will help you put your strategic goals into practice. The tools, techniques, and methods you pull out of the WordPress arsenal will depend on your blog's strategic goals.
We'll be covering these techniques in detail throughout the rest of the book, but here are a few of them to give you a taste of what's to come.
Whatever your strategic goals may be, design is going to be an important consideration—you must come up with a design that facilitates ...