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WordPress 3 for Business Bloggers by Paul Thewlis

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Categorizing business blogs

So these are a few of the strategic goals that successful business blogs aspire to. They provide you with one method of analyzing your blog (and the blogs of others).

But we can also look at blogs in terms of their type. Looking around the blogosphere, we see many types or styles of blog. Each of these types of blog is likely to have its own set of strategic goals. By understanding what your strategic goals are, you can probably determine what type of blog you should have. We can measure the success of a blog by looking at its type and deciding whether it achieves the strategic goals for that particular blog type.

Product blogs

These tend to simply focus on a company's product(s). They provide information on research and ...

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