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WordPress 3 for Business Bloggers by Paul Thewlis

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Not all business blogs are the same

So, you're a business blogger. However, that doesn't say very much about your specific goals and aspirations. All blogs are different. Their reasons for existence vary depending on what the publisher is trying to achieve. The key to the success of your blog is having a clear vision of what you want it to do for you. This is your blogging strategy. Once it's clear in your mind, you can start to set concrete tactical goals for your blog, which we'll cover in Chapter 2,Introducing our Case Study—WPBizGuru.

For now, consider the 'raison d'être' of your blog. Why are you putting your time, energy, and resources into it? What do you hope to achieve?

Note

One of the key drivers for many business bloggers is the fact that ...

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