Contents
Introduction: A Revolutionary Opportunity
Part I: The Female Economy
1 The World’s Most Demanding Consumers
2 The Archetypes and Life Stages
3 Brands That Understand
Part II: The Key Categories
4 Food: Answering the Daily Question “What’s for Dinner?”
5 Fitness: Still Looking for a Holistic Solution
6 Beauty: The Next Product Needs to Do It!
7 Apparel: Always Hunting, Never Satisfied
8 Categories of Greatest Dissatisfaction: Financial Services and Healthcare
Part III: Women Worldwide
9 The Low-Growth Economies: Europe and Japan
10 The Optimistic Economies: BRIC, Mexico, and the Middle East
11 Women Want More for the World
Conclusion: Women Ascendant: A Future of Parity, Power, and Influence
