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Women Entrepreneurs by Mauro F. Guillén

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6 Café Helena

Not Your Average Cup of Coffee

María Fernanda Trigo

Coffee was Maria Helena Monteiro’s passion. Although she lacked the expertise to run a plantation and market the product, she risked her family’s savings and lived far from her husband and daughters to pursue her dream. She learned the growing and roasting techniques, the best ways to organize and lead her employees, and how to differentiate the product. She is one of a handful of female Brazilian coffee entrepreneurs.

In 1999 Maria Helena Monteiro decided to follow her dream and become an entrepreneur, even though this meant living 4 hours away by car from her husband and daughters. She was committed to cultivating her dream in a traditionally male-dominated industry, coffee ...

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