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Women Entrepreneurs by Mauro F. Guillén

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21 Yasmina Zerroug

Arabian Beauty, from Algeria to Paris

Swita Charanasomboon

Divorced and new to Paris, Yasmina Zerroug decided to launch a beauty salon drawing on her Arabic roots in her native Algeria. Her son, a business graduate, and a nephew provided her with the administrative skills.

It is a sunny spring morning in Paris’ residential 12th arrondissement. Yasmina Zerroug is putting on a CD of soft Arabic music, getting her beauty salon ready for its daily opening at noon. Yasmina, the entrepreneurial owner of Charme d’Orient, is an Algerian-born French resident. Expressive, dynamic, warm, and maternal, she stares directly into people’s eyes and is unapologetically proud in describing the history of her business. At 60, she looks 45, ...

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