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Women Entrepreneurs by Mauro F. Guillén

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13 The Spirit behind Talavera de la Reyna

Angélica Moreno’s Pottery

Rajagopal, Roberto Solano, Felipe Burgos, and Lilia Gamboa

When it comes to pottery, almost everything has already been invented. Aspiring pottery entrepreneurs must first master styles and techniques perfected over hundreds of years, and then find a niche for themselves that sets their products apart from those of the competition. Angélica Moreno found such a way to differentiate her pottery by drawing from the most exquisite traditions in her locality and beyond.

Figure 13.1 Talavera de la Reyna Logo

Figure 13.1 Talavera de la Reyna Logo

In the early 1990s, Angélica Moreno, an elegant and action-oriented woman ...

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