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Wise Money: Using the Endowment Investment Approach to Minimize Volatility and Increase Control by Daniel Wildermuth

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7Domestic Equities

ALTHOUGH MOST INVESTORS ARE FAMILIAR WITH EQUITIES, PARTICularly U.S. equities, seemingly so few of them enjoy strong success with equities in the short or long term. Practice for most investors hasn’t made perfect or even pretty good. Rather, most individual investors routinely employ amazingly destructive stock investment strategies. Unfortunately, there is overwhelming evidence and research that demonstrates this painful truth.

Investor mistakes can generally be divided into two categories. The first common mistake investors make is trying to time the market, which often results in investors missing the ups and suffering through the downs. The second mistake is usually some version of poor implementation. This can range ...

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