CHAPTER 2The Business of Untethering

Billions of dollars’ worth of wireless gear has been sold and installed in tens of thousands of schools, hospitals, retail stores, manufacturing plants, and a host of other facilities. My employer, Cisco Systems, alone sells more than $5 million worth of WLAN equipment every business day of the year. That’s more than $11,000 a minute, each business day. The sales, engineering, and maintenance machine that makes this possible is staggering in scope. I know because I’m part of it, and it’s an incredible experience.

It is my privilege to provide you with an insider’s view of this operation. However, it’s not the clockwork of this amazing machine that I’ll focus on, even though it’s worthy of its own story. The ...

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