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Winning by Jack Welch, Suzy Welch

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UNDERNEATH IT ALL

1. MISSION AND VALUES

So Much Hot Air About Something So Real

2. CANDOR

The Biggest Dirty Little Secret in Business

3. DIFFERENTIATION

Cruel and Darwinian? Try Fair and Effective

4. VOICE AND DIGNITY

Every Brain in the Game

1

Mission and Values

SO MUCH HOT AIR ABOUT SOMETHING SO REAL

BEAR WITH ME, if you will, while I talk about mission and values.

I say that because these two terms have got to be among the most abstract, overused, misunderstood words in business. When I speak with audiences, I’m asked about them frequently, usually with some level of panic over their actual meaning and relevance. (In New York, I once got the question “Can you please define the difference between a mission and a value, and also ...

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