Winning with ETF Strategies: Top Asset Managers Share Their Methods for Beating the Market

Introduction

The past ten years have been frustrating for stock market investors with the market moving mostly sideways, making it difficult to make money by buying and holding stocks. In a recent presentation, I told a crowd of individual investors that they can make money by buying Exchange Traded Funds (ETFs) and holding them for the longer term. They laughed, as if I was telling a joke. I wasn’t surprised that people would be skeptical, but that’s a good way to recognize the market bottom—when people laugh at the idea that the market will go up—and that is a good time to buy.

We know that markets fluctuate and always change, and often, markets do exactly what most people think they will not do. This sideways market could continue for a while, ...