INTRODUCTION
When I decided to leave my position as chief marketing officer for the world champion New England Patriots, I was thinking of my family. My kids were getting older, and my workday and travel schedule weren’t leaving me much time to experience the kids growing up. I was out the door before 7 a.m. each day and home after 7 at night. We traveled with the team and hosted at home games. I knew that something had to give, and I decided my children were first priority.
This came at a time when I realized something else on the business end: most of the other teams in the league were missing part of the marketing and revenue-generating puzzle. It was clear that they believed that generating revenue was all about sponsorship sales, and while ...
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