ADVANCE PRAISE FOR WINNING THE CUSTOMER
Winning the Customer is a must-read for anyone interested in sports marketing because it is chock full of examples on how to deliver more value to sponsors and generate more revenue for sports properties. Lou’s book is an invaluable tool for those who want to stay ahead of the game in this highly competitive industry.
Lou’s down-to-earth stories are enjoyable to read while capturing insightful methods to build relationships that generate revenue. Many of the anecdotes are from the sports business, but the philosophies apply to any industry.
The principals and disciplines in Winning the Customer are perfect ...
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