CHAPTER 3
BUILDING REVENUE-GENERATING EXTENSIONS
I was sitting in a construction trailer—the temporary marketing offices for the New England Patriots—wedged between Foxboro Stadium and a cement skeleton that would eventually grow into what everyone now knows as Gillette Stadium. One of the premium seating sales reps was coming off a tour of the new stadium with what I understood to be prospective club seat buyers. As the prospects got out of the golf cart, my jaw dropped. I was expecting suits, ties, and wingtips, but no! One of the dudes was wearing a Tedy Bruschi number 54 jersey and a baseball cap. They shook hands with the director of premium seating, David Pearl-stein, and I headed out of the trailer to chat with him after they’d left.
Get Winning the Customer: Turn Consumers into Fans and Get Them to Spend More now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
