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Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking by Matthew E. May

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CHAPTER 7

Self-Censoring

If you had to come up with a list of ways to completely shut down a person’s creative best, what would you put on the list? This is the central question behind one of my all-time favorite slideshows, by Harvard Business School innovation and strategy professor Youngme Moon, called An Anti-Creativity Checklist: 11 Ways to Stifle Imagination, Innovation, and Out-of-the-Box Thinking (Guaranteed Results).40 I like it for several reasons, not the least of which are that she used both humor as well as the “Opposite World” method (see Chapter 2) make her points. Here are my favorite five:

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