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Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

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27NAPOLEON’S MARCH ON MOSCOWTHE GRAND ARMY VERSUSTHE RUSSIANS (1812)

ON THE IMPORTANCE OF GOOD FORECASTING

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If you can look into the seeds of time, and say whichgrain will grow and which will not, speak then unto me.—WILLIAM SHAKESPEARE

 

Napoleon began his invasion of Russia with the largest army ever gathered in the annals of war up to that time. It consisted of nearly half a million Frenchmen, Prussians, and Austrians. Ten thousand men survived. Napoleon had made certain assumptions regarding his overwhelming force. First, he incorrectly believed that the Russians would fight a pitched battle rather than resorting to a scorched-earth policy. ...

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