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Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

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18BATTLE OF CRÉCY—HUNDRED YEARS WARENGLISH VERSUS THE FRENCH (1346)

ON VULNERABILITY ANALYSIS

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The essence of combat is to strike at the vulnerabilities of one’s opponent.There is no “fair” or “unfair.”—SAITO HAJIME (FROM SAMURAI X)

 

The Battle of Crécy (or “Cressy” in English) was a resounding triumph of superior Anglo-Welsh weaponry and tactics over vastly superior French numbers. Edward III led a small force of approximately 12,000 men against several times as many Frenchmen. It was longbows against mounted, heavily armored knights—and against conventional wisdom, the knights lost. Badly. Longbow archers were relatively new to the continental ...

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