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Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

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13BATTLE OF AUGHRIM—WILLIAMITE WARWILLIAM III VERSUSTHE JACOBITES (1691)

ENTRY STRATEGY:ON GAINING ACCESS TO THE FOCUS OF POWER

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Anybody can win—unless there happens to be a second entry.—GEORGE ADE

 

The Battle of Aughrim was the last important battle of the Williamite War in Ireland. The Jacobites, by now under the command of Charles Chalmont, carefully chose the battlefield near the village of Aughrim in County Galway. What appeared to be a limestone plain was in point of fact a limestone slab protected in front by a vast bog. On the fateful, misty morning of July 12, 1691, a large part of the Williamite main force, led by Godert de Ginkel ...

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