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Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

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INTRODUCTION

Selling is arguably one of the oldest professions. It has been the central core of the human economy from time immemorial. People have been buying and selling goods and services from the beginnings of human interaction. Indeed, writing was likely first invented to record sales of commodities and property, depictions of which represent the oldest writings in Sumerian cuneiform and in Egyptian hieroglyphics—the earliest dating to ca. 2600 BC, fairly early in the Bronze Age. Both cuneiform and hieroglyphics had numbers and representations of livestock, birds, grains, and other commodities used in barter—which was the predominant form of trade until the invention of metal money by the Phoenicians ca. 1500 BC.

In short, it can be said ...

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