Praise for Winning the Battle for Sales
“It’s hard to imagine a more clever way to teach the art and science of selling than Winning the Battle for Sales. There’s no doubt salespeople will profit from the book’s focus on besting one’s opponent in a battleground much changed by the information explosion of the Internet, which has provided buyers with an advantage as great as the discovery of gunpowder. But I’d recommend this book for its highly readable retelling of battles and derring-do that changed the world. History lovers will enjoy the modern insights applied to ancient exploits we’ve often heard of but never really reveled in.”
—William Dermody, World/Military Affairs editor, USA Today
“The author does a superb job of looting history for ...
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