4. Follow the Money
“So...?”
The infamous Watergate affair—captured so effectively in All the President’s Men, the 1974 bestselling book by Washington Post reporters Bob Woodward and Carl Bernstein, and the 1976 film version starring Robert Redford and Dustin Hoffman as the reporters—produced many memorable phrases that have worked their way into our culture. One of the most enduring was the line spoken by the clandestine informer, “Deep Throat,” who advised Mr. Woodward and Mr. Bernstein to “follow the money.”
Presenters can follow the same advice in their pitches. However, in their eagerness to load up their stories with features, and their ...
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