Book description
Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and techniques Weissman has developed through more than 20 years coaching executives on their highest-stakes presentations. In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, offering powerful new insights into contents, graphics, delivery, Q-and-A sessions, and much more. Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. This book also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully. For everyone who must speak and present more effectively in public: executives, managers, professional speakers, business leaders, project leaders, sales personnel, instructors, students, and many others.
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- The Masters
- Introduction
-
Section I: Content: The Art of Telling Your Story
- 1. Mark Twain’s Fingernails
- 2. Kill Your Darlings
- 3. How Long Should a Presentation Last?
- 4. Follow the Money
- 5. Fellini on Creativity
- 6. How Woody Allen Creates
- 7. What’s Your Point?
- 8. Spoiler Alert
- 9. The Cyrano Parable
- 10. “Does that make sense?”
- 11. Meaningful Words
- 12. Writer’s Block
- 13. Writer’s Block II
- 14. Never Say “Never”
- 15. From Bogart to Gingrich
- 16. Rupert Murdoch’s 90% Apology
- 17. Winning and Losing the World Cup
- 18. John Doerr’s “Chalk” Talks
- 19. Vinod Khosla’s Cardinal Rule
- 20. The Outline Trap
- 21. Having a ’versation
- 22. “It’s all about you!”
- 23. When Not to Tell ’em
- 24. Bookends
- 25. The Sound of Ka-Ching!
- 26. David Letterman’s Top Ten
- 27. Illusion of the First Time
- 28. In Praise of Analogies and Examples
- 29. Ronald Reagan and Barack Obama
- 30. Aristotle: The First Salesman
-
Section II: Graphics: How to Design PowerPoint Slides Effectively
- 31. Vinod Khosla’s Five-Second Rule
- 32. Don’t Raise the Bridge, Lower the Water
- 33. Jon Stewart’s Right
- 34. Misdirection
- 35. Obama Makes a PowerPoint Point
- 36. Go in the Right Direction
- 37. PowerPoint and Movie Stunts
- 38. The Anti-PowerPoint Party
- 39. Signage Versus Documents
- 40. The Graphics Spectrum
- 41. How Audiences See
- 42. Why Use PowerPoint at All?
- 43. “But, I’m not an artist!”
- 44. The Kindness of Strangers
- 45. No More Mind-Numbing Number Slides
-
Section III: Delivery Skills: Actions Speak Louder than Words
- 46. Eight Presentations a Day
- 47. Sounds of Silence
- 48. Stage Fright
- 49. Swimming Lessons and Presentations
- 50. Valley Girl Talk
- 51. “What do I do with my hands?”
- 52. “Look, Ma, no hands!”
- 53. Foreign Films
- 54. Rx: CrackBerry Addiction
- 55. The Eyes Have It
- 56. Why Sinatra Stood
- 57. Presentation Counts
- Section IV: How to Handle Tough Questions
-
Section V: Special Presentations
- 66. Speak Crisply and Eliminate Mumbling
- 67. How to Develop a Richer Voice
- 68. How to Deliver a Scripted Speech
- 69. Speaking to an Audience of a Thousand
- 70. How to Beat the Demo Demons
- 71. Bring Your Panel Discussion to Life
- 72. Mark Your Accent
- 73. How to Interview Like a Television Anchorperson
- 74. Ten Best Practices for the IPO Road Show
- 75. Cicero: Peroration
-
Endnotes
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
- Chapter 26
- Chapter 27
- Chapter 28
- Chapter 29
- Chapter 30
- Chapter 31
- Chapter 32
- Chapter 34
- Chapter 35
- Chapter 36
- Chapter 37
- Chapter 38
- Chapter 39
- Chapter 40
- Chapter 41
- Chapter 42
- Chapter 43
- Chapter 44
- Chapter 46
- Chapter 47
- Chapter 48
- Chapter 50
- Chapter 51
- Chapter 52
- Chapter 54
- Chapter 55
- Chapter 56
- Chapter 57
- Chapter 58
- Chapter 59
- Chapter 60
- Chapter 61
- Chapter 63
- Chapter 64
- Chapter 65
- Chapter 66
- Chapter 73
- Chapter 74
- Chapter 75
- Acknowledgements
- Index
- About the Author
- Financial Times
Product information
- Title: Winning Strategies for Power Presentations: Jerry Weissman Delivers Lessons from the World’s Best Presenters
- Author(s):
- Release date: November 2012
- Publisher(s): Pearson
- ISBN: 9780133121131
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