Part 3

Making New Business Happen

IN THIS PART …

Understand that objections are just questions that need answers.

Structure a winning deal.

Be confident to say no to prospects when necessary.

Know that your winning solution puts you in a strong position to ask for the order.

Recognize why you need to avoid hard selling and be action oriented.

Get Winning New Business For Dummies now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.