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Winning New Business by Richard Denny

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13

How to Fail Fast

This short chapter is for those who really do not want to be a business winner, and have probably been told to read this book by their boss. It is also for others who have a lemming-like approach to failure.

If that is you, why spend years in attempting to fail? Do it fast.

Easy steps

  • It’s not your responsibility to win business. Anyhow, good products and services sell themselves. You didn’t spend years of qualifying to become a sales person, so stick to your profession and don’t get caught up with all this nonsense about winning business.
  • Develop a frame of mind that your life would be so much easier and stressful without clients or customers. They are just a pain in the neck.
  • Whatever you do, don’t plan your days. Under ...

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