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Winning New Business by Richard Denny

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12

The Right Balance

There is a new word that has already been recorded in the Oxford English Dictionary, affluenza. Briefly, it comes from the idea that in our Western culture many people are rich, but they are not experiencing fulfilment, contentment, peace of mind and what could loosely be called happiness. Affluenza is a kind of disease, caused by too much money and too little fulfilment.

This condition is caused by the pressures of a consumer society, where we are all striving for material achievements. We all know that more people are wealthy than ever before, and that as well as money in the bank they have cars, property, boats, airplanes and luxury items. The percentage of the population classified as millionaires has rocketed in the ...

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