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Winning New Business by Richard Denny

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11

The Big Opportunity

You don’t need to have the best products or the best services, but if you provide an outstanding customer service you are going to win and win and win. Tom Peters, one of the greatest management gurus in the business world, claims that ‘it is the greatest secret in the global economy that if you can provide awesome customer care, you will need new suitcases to carry all of the money home.’

One of the most popular presentations I am asked to give around the world is entitled ‘Profit from customer care.’ If you harness this opportunity, you will most certainly build your business with a solid future. Very few people, from captains of industry to front-line employees, really understand what customer care is.

I get so frustrated ...

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