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Winning New Business by Richard Denny

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3

Walk a Mile in My Shoes

Many of us living today are caught up in the culture of self-gratification. People spend too much time thinking about themselves – their wants – their needs – their pressures – their illnesses – their money – their relationships and their success. Many feel the world owes them something, and that their rights are all-important. People get married and then adopt a behavioural style of ‘make me happy’. If only they realized that by making their partner happy they in turn would find so much joy and fulfilment. In the words of the American singer and song writer Sheryl Crow, ‘It’s not having what you want, it’s wanting what you have.’

Likewise in commerce, business people are wrapped up in themselves. They have targets ...

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