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Winning New Business by Richard Denny

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2

The Quick Wins

You are no doubt reading this book in order to get some inspiration and learn techniques to win new business quickly and easily. So let’s establish a little reality. There is far too much mystery surrounding successful business tactics. I personally believe we are trapped in a business culture that is becoming too sophisticated by far, impeding the most simple and common-sense way forward. For example, email is of course an outstanding technological advance, but it has now become the world’s biggest time waster. Used with common sense, wisely and sparingly, it is an excellent tool of communication, but sadly this is not the norm.

Some new trend is forever being created in the business environment, such as neurolinguistic programming ...

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